American Made
A Wave of Sewing Jobs as Orders Pile Up at U.S. Factories
Jenn Ackerman for The New York Times
By STEPHANIE CLIFFORD
Published: September 29, 2013 407 Comments
MINNEAPOLIS — It was past quitting time at a new textile factory here,
but that was not the only reason the work floor looked so desolate.
Under the high ceilings, the fluorescent lights still bright, there were
just 15 or so industrial sewing machines in a sprawling space meant for
triple that amount.
American Made
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The issue wasn’t poor demand for the curtains, pillows and other
textiles being produced at the factory. Quite the opposite. The owner,
the Airtex Design Group, had shifted an increasing amount of its
production here from China because customers had been asking for more
American-made goods.
The issue was finding workers.
“The sad truth is, we put ads in the paper and not many people show up,” said Mike Miller, Airtex’s chief executive.
The American textile and apparel industries, like manufacturing as a
whole, are experiencing a nascent turnaround as apparel and textile
companies demand higher quality, more reliable scheduling and fewer safety problems than they encounter overseas. Accidents like the factory collapse
in Bangladesh earlier this year, which killed more than 1,000 workers,
have reinforced the push for domestic production.
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But because the industries were decimated over the last two decades — 77
percent of the American work force has been lost since 1990 as
companies moved jobs abroad — manufacturers are now scrambling to find
workers to fill the specialized jobs that have not been taken over by
machines.
Wages for cut-and-sew jobs, the core of the apparel industry’s remaining
work force, have been rising fast — increasing 13.2 percent on an
inflation-adjusted basis from 2007 to 2012, while overall private sector
pay rose just 1.4 percent. Companies here in Minnesota are so hungry
for workers that they posted five job openings for every student in a
new training program in industrial sewing, a full month before the
training was even completed.
Margaret Cheatham Williams/The New York Times
“It withered away and nobody noticed,” Jen Guarino, a former chief
executive of the leather-goods maker J. W. Hulme, said of the skilled
sewing work force. “Businesses stopped investing in training; they
stopped investing in equipment.”
Like manufacturers in many parts of the country, those in Minnesota are
wrestling with how to attract a new generation of factory workers while
also protecting their bottom lines in an industry where pennies per
garment can make or break a business. The backbone of the new wave of
manufacturing in the United States has been automation, but some tasks
still require human hands.
Nationally, manufacturers have created recruitment centers that use
touch screens and other interactive technology to promote the benefits
of textile and apparel work.
Here, they are recruiting at high schools, papering churches and
community centers with job postings, and running ads in Hmong, Somali
and Spanish-language newspapers. And in a moment of near desperation
last year — after several companies worried about turning down orders
because they did not have the manpower to handle them — Minnesota
manufacturers hatched their grandest rescue effort of all: a program to
create a skilled work force from scratch.
Run by a coalition of manufacturers, a nonprofit organization and a
technical college, the program runs for six months, two or three nights a
week, and teaches novices how to be industrial sewers, from handling a
sewing machine to working with vinyl and canvas.
Eighteen students, ranging from a 22-year-old taking a break from
college to a 60-year-old former janitor who had been out of work for
three months, enrolled in the inaugural session that ended in June. The
$3,695 tuition was covered by charities and the city of Minneapolis,
though students will largely be expected to pay for future courses
themselves.
After the course, the companies, which pay to belong to the coalition,
sponsored students for a three-week rotation on their factory floors and
a two-week internship at minimum wage. Then the free-for-all began as
the members competed to hire those graduates who decide to pursue a
career in industrial sewing.
“We need to think practically about getting skilled labor,” said Ms.
Guarino, a founder of the training effort, known as the Makers
Coalition. “The growth is there but we’re going to be in trouble if we
don’t have a pool to draw from.”
Last year, there were about 142,000 people employed as sewing machine
operators in the United States, according to the Bureau of Labor
Statistics. In the Minneapolis-St. Paul metro area, which had almost
1.75 million workers last year — and where the unemployment rate as of
July was 4.9 percent — only 860 were employed in 2012 as machine
sewers..
Airtex had room for 50 of them. “We are looking for new sewers every day,” said Mr. Miller, the Airtex executive.
Wooing Immigrant Workers
Airtex’s roots in Minneapolis date to 1918, when Mr. Miller’s
grandfather started the Sam Miller Bag Company, specializing in potato
and feed bags. In the 1980s, Susan Shields founded a baggage company,
and the two combined in 2000 as the Airtex Design Group, producing home
textiles for companies like Pottery Barn and Restoration Hardware.
Soon after the merger, the company began producing in China, first in
the Dongguan area, then Wuxi and Shanghai. Today, it still employs about
100 Chinese workers through a partner factory in Dongguan, but
production there is no longer the bargain it once was, said Ms. Shields,
Airtex’s president.
Initially Airtex paid $3 an hour on average for its Chinese workers;
now, it pays about $11.80 an hour, including benefits and housing.
Its American factory-floor workers make about $9 to $17 an hour, though
Airtex estimates benefits add another 30 percent to those figures.
As costs were rising in China, Airtex was also getting a new message
from some of its clients: They wanted more American-made products.
Health care clients wanted medical slings and other sensitive medical
products made domestically to ensure quality. Retailers did not want to
pay overseas freight costs to import bulky items like pillows, and they
wanted more flexibility in turning around designs quickly. As Airtex
considered production in Vietnam and elsewhere, it became concerned
about safety and quality issues — and increasingly interested in the
American alternative.
“The opportunity for domestic business right now is unbelievable,” Ms.
Shields said. “Either we start to bring it back here, more of it, or we
start going to places that are marginally unsafe.”
But the lack of workers here in Minnesota made shifting business back home frustrating.
It had gotten to the point where new business sometimes felt like a
headache, not an opportunity. As Mr. Miller was headed to Chicago for a
sales pitch in February, for instance, he was more worried than excited
about landing a new contract.
“What concerns me is, if I get it,” he said, “where are we going to find the people?”
In the various waves of American textile production, dating to the
1800s, the problem of an available and willing work force solved itself.
Little capital was required — the boss just needed sewing equipment and
people willing to work. That made it an attractive business for newly
arrived immigrants with a few dollars to their name and, often, some
background in garment work. Typically, the mostly male factory owners
would recruit female workers from their old countries for the grunt
work.
From the 1840s until the Civil War, it was new arrivals from Ireland and
Germany. From the 1880s through the 1920s, it was Russian Jews and
Italians, who would buy newly mass-produced Singer sewing machines
and often set up shops in their tenement apartments with wives,
daughters and tenants making up the initial work force, said Daniel
Katz, provost of the National Labor College and author of a book about
the garment industry.
Puerto Ricans, who were given citizenship
on the eve of American entry into World War I, and black migrants from
the South rounded out the work force until the 1960s, when Chinese and
Dominican laborers took over, Mr. Katz said.
In San Francisco and New York, a small number of Chinese women came to the United States despite the Chinese Exclusion Act in 1882 barring Chinese laborers, making up a base of garment workers. After 1965, when immigration restrictions eased and Chinese were allowed to join family members, greater numbers of women came and that pool of workers grew.
“It was pretty well known that basically the day after you landed, you’d
be taken to a factory by a relative to learn how to use an industrial
sewing machine,” said Katie Quan, associate chair of the Labor Center at
the University of California, Berkeley. In Los Angeles, Latinos made up
much of the work force. And in the Carolinas, Hmong immigrants filled
textile manufacturing jobs well into the 1990s, halting — or at least
delaying — the migration of jobs overseas, said Rachel Willis, an
American studies professor at the University of North Carolina.
Now, here in Minnesota, immigrants are once again being seen as the new hope.
Wanted: English and Math
Last fall, Lifetrack, a nonprofit group
in St. Paul that helps immigrants, people on welfare and those with
disabilities, began screening clients for possible admission to the
sewing training program. Inside a gray-green room in a building on the
edge of a four-lane road, people gathered around three tables: Burmese
women at one of them, Ethiopian men at another, and at the back of the
room an African-American woman, then 61, and a white man, 60, both born
in America.
The first task was for students to test their English and math
proficiency. Language skills are essential so workers can communicate
with their bosses, but math skills are just as important in textile work
because sewing requires precise measurements. As the students worked on
the proficiency tests, Tatjana Hutnyak, Lifetrack’s director of
business development, went over the basics.
Starting wages: $12 and $16 an hour. Transportation: The college,
Dunwoody College of Technology, is on a bus line, but if students
interview with a company not on a bus line, Lifetrack will help them get
there. After passing career-readiness tests, students could qualify for
the course, which would give them a certificate in industrial sewing —
and, ideally, a job.
“They want to have a career rather than packaging, assembling, cleaning
jobs,” said a Lifetrack manager, Dagim Gemeda, explaining why clients
were interested in the sewing certification.
The Burmese women had come to Minnesota after spending time in refugee
camps in Thailand. Paw Done had done piece work, sewing at home while
she watched her children. The others had little sewing experience.
The Ethiopian men, who ranged in age from 21 to 42, had been in this
country several years. A couple were students, one was a former
custodian who had moved from another state to be close to his
college-bound son, and a fourth, Abdulhakim Tahiro, had been laid off
from his job at an airport car rental kiosk.
“It’s good, for my level it’s good,” Mr. Tahiro said of the starting wages.
Mr. Tahiro and Ms. Done enrolled in the course that started last
January, when about half of the class were immigrants. Another student
in the course, Patricia Ramon, 56, was an entrepreneur in Mexico with
sewing experience. Ms. Ramon already had a job as a sewer at J. W.
Hulme, but quit to take the course with the goal of obtaining
certification. She wanted proof, she said, that she had technical
skills.
“I am not like an old-time seamstress,” Ms. Ramon said. She expects to
sew as a career, and said that making $16 an hour with health insurance
would be enough to live on.
The students who were not immigrants often had difficult work histories
or other problems. One of them was Lawrence Corbesia, the man sitting at
the back table during the screening session. He was a former machine
operator and custodial worker who had been looking for work for three
months.
Another was Edward Johnson, 44, who was homeless when the course
started. After food service and call-center jobs, he went to prison for
felony assault, and had a tough time finding a job when he got out in
2009. He moved to Wisconsin to pick fruit, moved back to Minneapolis
because he hated picking fruit, and was living on the streets and
selling watercolor paintings when a homeless-center counselor hooked him
up with the sewing program.
Until now, the only sewing experience Mr. Johnson had was sewing on
buttons — a punishment meted out by his mother when he misbehaved. To
save money, Mr. Johnson walked the 45 minutes to and from the college.
The program was overwhelming at first, he said, “so frustrating that
sometimes I’d go home crying.” But he spent days at the library,
watching YouTube videos on sewing techniques and studying terms used by
the industry. By the end, it had gotten easier, he said, making pajamas,
tote bags and aprons.
So many people are on government assistance, he said. “I’d rather learn a trade and go to work — and work,” he said.
By Margaret Cheatham Williams
A Long-Term Solution
Manufacturers elsewhere are also trying to build a new labor pool.
In a former glove factory in Conover, N.C., the Manufacturing Solutions
Center has touch screens showing the technologies that textile
manufacturers use today, while new machines spool out printed fabric. In
Pennsylvania, a work force investment board has started a program with
plant tours, YouTube videos of workers and a Web site promising that “contrary to popular opinion, many good jobs in manufacturing are still available.”
Other industry groups have created a curriculum for high schools on manufacturing, including Manufacturing Day, with factory tours for school groups.
Still the difficulty attracting young people frustrates Debra Kerrigan, a
dean at Dunwoody overseeing the Minnesota program.
“I think it’s just the idea of, ‘Oh, I’m a sewer,’ that doesn’t thrill
the average young individual today,” she said. “Skills for a lot of
different industries are coming back now, machinists and automotive
workers and sewers. I think if you have a skill when the economy gets
bad, you’re more likely to succeed than someone who doesn’t.”
Compared with the other courses Dunwoody offers — graphic design, Web
programming, robotics — sewing can seem a little old school, students
say. But Elizabeth Huber, 22, who took a break from the University of
Minnesota to take the sewing course, said that can also be a selling
point.
Margaret Cheatham Williams/The New York Times
“I like getting back to making things, to touching and manipulating
materials rather than just pushing buttons or tweeting all day,” she
said.
As the sewing course drew to a close, members of the Makers Coalition
were jostling for the 18 graduates. Don Boothroyd at Kellé, a firm that
makes dance costumes, hoped to snag 10 of them. J. W. Hulme wanted five,
and was considering covering a student’s tuition for another course
exchange for a contract promising that the student would work at Hulme
for one year. Airtex hoped for five to 10 students.
But only nine students completed the course — many dropped out for
personal reasons, or decided they just weren’t interested in the work —
and eight got jobs. The coalition is now revamping the curriculum to
focus more on hands-on work and machine maintenance.
Airtex decided it could not afford to wait for the coalition’s training
program to work out its kinks. So, as the course proceeded, Airtex
redoubled its efforts to find people who had some background in sewing.
Mr. Miller and Ms. Shields offered a bonus to existing employees who
brought in friends. They hosted an open house for prospective workers,
and tried to think of groups they had not approached before — like a
nonprofit that works with people with disabilities.
“I had a guy driving me to the airport the other day,” Mr. Miller said,
“and he mentioned he knows a lot of people in the Cambodian community
and I should call his pastor.”
Finally, Airtex decided it had to pay for training itself, even if that
meant the company was less profitable for a while. It trains workers for
a few hours a week, with a technical-college instructor and existing
employees instructing new ones on topics like ergonomics and handling
tricky materials. Airtex has since made 10 new hires for floor jobs,
none of whom were highly experienced.
“The reality is, if we want good workers we know we have to train them and bring them in ourselves,” Ms. Shields said.
The factory floor now seems less barren because there are 25 sewing
stations (there is still room for another 25). And most significantly,
the additional workers mean the company can take on new work: Airtex has
tripled its capacity, and is now making about 70 percent of its
products in the United States.
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