〈金恒煒專欄〉《花花公子》與《人民日報》
我的朋友李俊達很早前就在網站上發表文章〈旺旺咬蘋果 狗咬狗現世報〉;用「狗咬狗」當然呈現對兩者極端不滿而隔岸鼓掌、幸災樂禍的心態。這是觀點之一。也有媒體學者憂心的指控兩大集團為了私利而濫用公器;這是觀點之二。老實說,都各有所見。
戰火的挑起者或可說是起自蘋果。蘋果指控NCC一旦通過「旺中」寬頻購併中嘉有線網路案,恐造就危及言論自由的媒體巨獸。 蘋果炮轟中嘉案,據報導,是因為旺中放話,絕對不讓蘋果轄下的「壹電視」上架;那形同斷了蘋果的電視夢,也使蘋果花費的幾十億資金泡湯,甚而危及整個集團 的生計。既然你要斬我後路,我也斷你金脈,蘋果打旺中,自是兩敗俱傷的戰線。至於旺中,併購中嘉的資本即高達七百一十五億,其利益之大,可以想見。兩大媒 體的火併,比黑幫爭地盤有過之無不及。
持平而論,蘋果抨擊旺中購併中嘉案,固然挾有私心與私利,但涉及的確是公共議題;這是人人可以討論且 影響台灣媒體生態與言論自由的嚴肅課題。旺中要回應,自應就事論事,為合併案的合理性做出說明與反擊,但旺中不此之圖,卻發動旗下的平面與電子喉舌,扒蘋 果狗仔報導的種種缺失以及蘋果財政紅燈,完全無賴行徑。
蘋果本來就是八卦報,即使本身也不諱言;旺旺用八卦打蘋果,卻像鏡像作用,反映了旺中的八卦化。更何況,旺中旗下的《時報周刊》,據報導,也在招兵買馬組狗仔隊以廣招徠。這是一邊摸乳,一邊祭出貞節牌坊,只凸顯報格的低下。
重點是,批判旺旺已成台灣社會清流的共識。旺旺老闆蔡衍明為了替中共塗脂抹粉,不惜整肅媒體成員,打狗給中國主子看,遂惹惱了「澄社」諸君子,發動「拒絕中時」的運動。此外,旺中併購中嘉也確實如蘋果所言,會造成媒體怪獸,國內學者幾乎一致反對。就此而言,蘋果在道德上佔了上風;弔詭罷!
結論是,我們可以容忍蘋果,卻絕對要拒絕旺旺。你可以不喜歡蘋果,也可以討厭蘋果,但蘋果的狗仔文化卻是資本主義下民主制度的衍生物,只要沒有違法,只能坐視。但在民主台灣,絕不能容忍替獨裁專制政權化妝的反動媒體。
簡單的說,如同《花花公子》與《人民日報》之爭,我們的抉擇不是那麼難。 (作者金恒煒為政治評論者)
Taiwan media fight highlights concern over big media, China ties
Want Want Group chairman Tsai Eng-meng is trying to purchase a cable TV network system in a $2.4 billion deal that would significantly bolster his influence in Taiwan. But regulators have held up approval for almost 18 months amid concerns that Want Want’s China Times subsidiary is becoming too powerful.
Adding to the deal’s controversy, a rival media mogul is attacking Tsai over his close ties to China. Jimmy Lai, publisher of the Apple Daily newspaper, says Want Want’s China business interests — the company’s fortune originated with food sales on the mainland — and his pronounced pro-Beijing views should scuttle his application to acquire Taiwan’s China Network Systems. The broadcaster provides cable service to 1.18 million TV households, or a quarter of the island’s total.
Lai is not the only one with doubts. Many Taiwanese fear that China is using big Taiwanese business interests to advance its agenda of bringing the island back under its control. The two sides split amid civil war in 1949, and Beijing continues to regard democratic Taiwan as part of its territory. During the four year administration of recently re-elected President Ma Ying-jeou, China leveraged billions of dollars in Taiwanese imports and substantial Chinese tourist spending to substantially increase its economic sway here.
Journalism professor Kuang Chung-hsiang of National Chung Cheng University in southern Taiwan said that media purchases on the island tend to be made more for reasons of personal influence than for profit, because of the relatively small size of the market, and that seems the case with the CNS deal too.
“Tsai apparently hopes that his influence in Taiwan will bolster his stature in China to aid his mainland business,” he said.
Tsai raised hackles earlier this year when he told a Washington Post reporter that China’s 1989 crackdown on pro-democracy protesters near Beijing’s Tiananmen Square didn’t produce anywhere near the number of casualties attributed to it by international media reports, including those from Taiwan.
He also said that Taiwan’s unification with the mainland was inevitable, a position that no political party on the island — including President Ma’s China-friendly Nationalists — publicly accepts.
Lai, whose anti-China views have made him a pariah in Beijing, is pillorying the proposed China Network Systems acquisition in the pages of Apple Daily. A recent headline declared: “Taiwan cannot afford to have only the sole voice of Want Want left.” It was accompanied by a caricature of a smiling Tsai sitting next to a pile of outsized gold coins, representing his various media outlets.
Other Apple attacks have included accusations that the China Times newspaper has given undue coverage to Chinese purchasing missions in Taiwan, and has allowed itself to be used as a platform for Chinese advertising that presents itself as news, recently ruled illegal by Taiwanese regulators.
Tsai outbid Lai for the China Times Group when he purchased it four years ago.
China Times has hit back hard at Lai’s newspaper, which is best known for gory crime coverage, sexually suggestive graphics, and nonstop reports on pop stars and other entertainment icons.
“Look how many Taiwanese he has harmed,” China Times wrote about Lai, depicting him as a cavalier hit man, with a hammer in one hand and a mace in the other.
Apple Daily and its Next weekly magazine are among a few profitable news outlets in Taiwan. The group launched Next TV last year, and CNS’s new buyer could decide whether it will be allowed to go on the air, because of its ability to restrict access — through fee deals or punitive administrative actions. Were it to be denied access, Apple’s bottom line could take a significant hit.
On Monday, as the China Times-Apple spat went into its third mudslinging week, the chairwoman of Taiwan’s National Communications Commission, the ultimate arbiter of the China Times bid for China Network Systems, called on the two media groups to moderate their rhetoric.
This is “a grave case of using the media to serve private interests,” she said.
While many from the ruling Nationalists support Tsai’s bid — the China Times Group normally gushes over Nationalist political positions — some do not.
Lawmaker Lo Shu-lei said that while many Taiwanese could justifiably have “reasonable doubts” about the group’s editorial independence, an even larger concern appeared to be the possible emergence of a “super media group.”
She noted that Taiwan’s cable news programs — even those normally at odds with China Times editorial positions — have shunned criticizing the CNS acquisition out of fear that should it be approved, they could be forced off the air by price hikes or other punitive measures.
Want Want rejects such a scenario.
It says the Fair Trade Commission ruled a year ago that its proposed CNS buyout would not constitute an unfair media monopoly, and calls on the NCC to make an early decision on the bid.
Want Want official Chao Yu-Pei, who is handling the deal, said news outlets of all formats under the group’s control now have a combined 18 percent of the Taiwan market, significantly below what would be considered a monopoly in the West.
“Taiwan is a democracy with freedom of speech,” Chao said. “Everyone has his or her own views and is unlikely to be swayed by the views of any single media group.”
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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立委要求陸委會提懲處
中國時報編輯部副總編輯張瑞昌表示,中國時報尊重權責機關的處理;至於究竟是否承認此事,張瑞昌沒有進一步回應。
立院內政委員會昨天邀請陸委會等相關機關,針對中國各機關團體在台從事廣告之管理規範及執行裁罰情形,進行專案報告。
針對福建省政府和廈門市政府,疑似在蘇樹林來台期間,對中國時報進行置入性行銷,民進黨立委段宜康指出,中國時報針對蘇樹林訪台,擬定宣傳計畫,連續五天大幅度報導,內容大多與公益無關,許多傳播學者對此感到匪夷所思。
民進黨立委李俊俋則當場播放「新頭殼」記者今年三月廿八日,以「中國時報管理處人員」身分,訪問廈門市政府新聞處長陳相華的電話錄音,證明廈門市政府和中時之間涉及置入性行銷。以下是錄音內容:
記者:付款的手續流程?
陳相華:我回去後,你們(中國時報)國內不是都有家代理的嗎?我們以前有個協議,然後我們簽了協議後,他們蓋好章、給我看,我沒有意見後,蓋完章後,然後你們就發票傳過來,我就匯款到你們指定的帳戶,以前也是這個模式。
記者:我想確認一下,這次外加的部分,是向廈門市政府請款,還是向省長這邊?
陳相華:就我們廈門市政府這邊。
記者:OK、OK,我只是確認一下流程,歡迎下次來台灣。
李俊俋質疑,他和立委姚文智三月就要求陸委會查辦,至今仍無結果。
賴幸媛表示,陸委會已在三月卅日針對此案發布新聞稿,表明「政府必定依法處理」;陸委會也在四月二度邀請法務部、經濟部等機關進行討論,初步認為「事實相對明確」,主管機關已啟動行政調查程序;陸委會今天將再次邀集專家學者以及相關機關進行研商。
經濟部投審會副執行秘書兼發言人張銘斌答詢表示,投審會認為,中國時報在蘇樹林來台相關報導中,其中「深化兩岸經貿合作」、「廈門登陸吸引台資八十億美元」兩則新聞確實涉及招商,已去函中時要求說明,其他報導則是配合蘇樹林個人行程報導,不在投審會權責範圍。
內政部次長林慈玲報告指出,中國大陸地區依法不得在台灣從事「不動產開發及交易」廣告,違者處十萬元以上、五十萬元以下罰鍰,自九十二年起,已有廿七件案例被裁罰,總金額達八百七十萬元。
段宜康則認為,內政部對違法不動產廣告裁罰案例中,以中時報系比例最高,共有五件;中時報系一犯再犯,怎能任其擴張媒體版圖?國家通訊委員會(NCC)正在審查旺旺中時併購中嘉案,他要求內政部將中時集團違法事項,移送NCC參考。
立委陳其邁則質疑,蘇樹林、中國國台辦副主任鄭立中等人以專業交流名義來台,若有統戰、政治目的之言行,踰越當初申請範圍,到底由哪個機關負責裁罰?賴幸媛僅模糊表示,是否有不符申請目的情形,由內政部移民署負責審查。
陳其邁不滿的說,兩岸人民條例諸多規定和罰則,因主管機關陸委會未明訂權責機關,導致各機關互踢皮球,讓法規形同虛設。
賴幸媛坦言應該檢討,委員會最後通過臨時提案,要求陸委會一個月內擬定明確職權劃分規範,送交內政委員會。
立委姚文智另質疑,內政部最近一次裁罰案例是去年一月,但台灣網站「鉅亨網」,開闢「大陸房地產」專欄,介紹東莞、昆山建案,難道不是廣告?林慈玲表示,若查證屬實,一定依法處理。
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