In digital businesses, tests are performed on New Zealanders.

In medicine, trials are conducted on guinea pigs, rats, mice and rabbits. In digital businesses, tests are performed on New Zealanders. Why? New Zealand’s relative isolation means that if a product needs to be modified significantly to fix faults or make it more appealing to consumers, word of its teething troubles is less likely to spread. But few tech firms like having their test markets publicised. It is in no scientist’s interest for the guinea pigs to realise they are being experimented on http://econ.st/1LtoxnG